Direct email marketing can be wonderfully effective. However, anyone who has tried to send a message to a mailing list soon realises there are many problems such as ensuring reliable delivery, readability across email platforms and measuring the campaign's effectiveness. We have tried many types of service and software and in our opinion, Vertical Response is one of the best.
I was musing this morning on the rise of Open Source software. Certainly when I started out as a games programmer for Microdeal in the 80's I did not see that coming.
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