Jeremy Web[b]

FRANK is an award winning ethical water company, selling bottled water in the UK, and using all profits to provide clean water in countries where this vital resource is scarce. We supply free hosting and technical support, including a fully content managed web site, and revenue generating web search.

Any ecommerce site owner will tell you of the frustration that up 70% of shoppers add something to their basket but never complete the purchase!

There are many reasons for this, but let's assume that you have done some really good usability testing to streamline your checkout process, and make buying easy and transparent. There are no hidden shipping costs or confusing payment options.